Valentine, a day of the year which should be the moment to celebrate love. And what is a celebration without balloons, cakes, guirlandes and music?! Therefor me and my client decided to offer the customers the oppertunity yo make this Valentinesday a real party.
We offered the customers of Verrassingsfabriek a box with all the needed tools for this love party.
Since the Verrassingsfabriek is all about surprises, I choose a very surprising way of communicating. Guerillamarketing, that is one big surprise. The days before Valentinesday, I cheered the streets up with some small notes saying: "SUPRISEEEEE!" This little bag got all the ingredients for a pre-Valentines-party. I put some cute little candy hearts with it and a line with tiny red hearts. This surprise gave the founder a little glimpse of what the Valentines box would be like.
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